What makes you select a higher price option? Price-quality heuristics, cultures, and travel group compositions
What makes you select a higher price option? Price-quality heuristics, cultures, and travel group compositions
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DOI：
10.1002/jtr.2236
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发表时间：
2018-09
影响因子：
4.6
通讯作者：
J. Jeong;J. Crompton;S. Hyun
中科院分区：
文献类型：
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作者：
J. Jeong;J. Crompton;S. Hyun
Int J Tourism Res. 2019;21：1-10.摘要本研究以美国、韩国和中国为研究对象，在不同的消费情境和不同的社会群体背景下，研究了不同旅游和酒店服务的价格质量竞争力的影响。结果显示，随着场景从单独消费和熟人消费转变为与亲密的家庭成员消费，每种文化的参与者都更倾向于选择价格较高的选项。这些倾向在韩国样本中最为明显，而中国样本没有区分熟人和家庭成员，美国样本显示了混合的结果。
Int J Tourism Res. 2019;21:1–10. Abstract Scenarios were designed to investigate the influence of price–quality heuristics among participants from the United States, Korea, and China for different tourism and hospitality services, in different consuming situations and in different social group contexts. The results revealed that as the scenarios moved from consuming alone and with an acquaintance to with a close family member, participants in each culture had a greater propensity to select the higher price option. These tendencies were the most evident among the Korean sample, whereas the Chinese sample did not differentiate between an acquaintance and a family member, and the U.S. sample indicated mixed results.