Impact of tourists' perceived value on behavioral intention for mega events: Analysis of inbound and domestic tourists at Shanghai World Expo
Impact of tourists' perceived value on behavioral intention for mega events: Analysis of inbound and domestic tourists at Shanghai World Expo
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游客感知价值对大型活动行为意向的影响——基于上海世博会入境和国内游客的分析
DOI：
10.1007/s11769-012-0575-4
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发表时间：
2012
影响因子：
3.4
通讯作者：
Xia Qiaoyun
中科院分区：
文献类型：
--
作者：
Wang Chaohui;Lu Lin;Xia Qiaoyun
基于上海世博会2120名入境和国内游客的调查数据，构建了游客感知价值维度、行为意向和重游意向之间关系的结构方程模型。此外，还探讨了游客感知价值维度对行为意向和重游意向的影响。研究结果表明，功利价值和享受价值对入境和国内游客的行为意向有显著影响，而便利价值和审美价值对入境和国内游客的行为意向没有显著影响。服务价值仅显著影响国内游客的行为意向，审美价值仅显著影响入境游客的行为意向。功利价值、服务价值和享受价值显著影响入境和国内游客的重游意愿，而便利价值仅显著影响国内游客的重游意愿。效用价值是影响入境游客行为意向和重游意向的主要因素，感知价格对入境游客和国内游客行为意向和重游意向的影响均不显著。该研究探讨了游客感知价值、行为意图和重游意图之间的关系，分析了其分歧和成因，在理论上丰富了旅游地理学和行为地理学的研究领域，对中国大型活动的可持续发展，包括上海世博会的进一步发展具有重大的现实意义。
Based on the survey data for 2120 inbound and domestic tourists at the Shanghai World Expo, a structural equation model was constructed for the relationship among tourists’ perceived value dimensions, behavioral intention and revisit intention. Additionally, the influence of tourists’ perceived value dimensions on the behavioral intention and revisit intention was explored. The results show that the utilitarian value and enjoyment value significantly affect the inbound and domestic tourists’ behavioral intention, while the convenience value and aesthetic value have no significant influence. The service value only significantly affects the domestic tourists’ behavioral intention, and the aesthetic value only significantly affects the inbound tourists’ behavioral intention. The utilitarian value, service value and enjoyment value significantly affect the inbound and domestic tourists’ revisit intention, while the convenience value only significantly affects the domestic tourists’ revisit intention. The utilitarian value is the primary factor affecting the inbound tourists’ behavioral intention and revisit intention, and the perceived price has no significant effect on either inbound or domestic tourists’ behavioral intention or revisit intention. The study explores the relationships between tourists’ perceived value, behavioral intention and revisit intention, analyzes the divergence and causation, theoretically enriches the research field of tourism geography and behavioral geography, and has great practical significance to the sustainable development of mega events in China, including the further development of the Shanghai World Expo.