Understanding Student Preferences in the Selection of a Graduate Allied Health Program: A Conjoint Analysis Study.
Understanding Student Preferences in the Selection of a Graduate Allied Health Program: A Conjoint Analysis Study.
复制标题
了解学生在选择研究生联合健康计划时的偏好：联合分析研究。
DOI：
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发表时间：
2020
影响因子：
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通讯作者：
Douglas Kuperman
中科院分区：
文献类型：
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作者：
Matthew M Anderson;A. Garman;T. Johnson;L. Fogg;S. Walton;Douglas Kuperman
ISSUE
As the healthcare landscape rapidly changes, graduate allied health programs must position themselves to educate the next generation of healthcare professionals in a highly competitive landscape. No studies have directly measured the relative importance of attributes in program selection by prospective healthcare students.
METHODS
We surveyed graduate healthcare management program applicants in the 2018 admissions cycle (n=512) to determine which attributes were most important in program choice. We utilized conjoint analysis to estimate utilities and importance scores of six attributes: program ranking, cost, work experience, geography, distance to home, and salary. We then conducted a market simulation to predict relative market share of academic programs.
OUTCOMES
The most important attribute to prospective students was the projected starting salary, with US News and World Report ranking and tuition cost the second and third most important attributes, respectively. Each attribute was relatively inelastic respective to tuition cost.
CONCLUSION
While future leaders placed the most value on earnings when selecting a program, they also valued rankings and cost. By focusing on these factors, programs can target their marketing efforts to recruit the best potential future healthcare leaders, while this method can be replicated to gauge the most important relative attributes for a variety of healthcare professions.
