The Maruti Story - How a public sector company put India on wheels
The Maruti Story - How a public sector company put India on wheels
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马鲁蒂的故事——一家公共部门公司如何让印度运转起来
DOI：
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发表时间：
2010
期刊：
影响因子：
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通讯作者：
Seetha
中科院分区：
文献类型：
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作者：
R. Bhargava;Seetha
在两年多一点的时间里，寻找合适的合作伙伴，敲定所有法律文件，获得政府对这些协议和投资提案的批准，建立工厂，发展符合本地化法规的供应商基地，建立销售和服务网络，并在印度专业知识有限的领域开发和推出每年销售10万辆的大众汽车。作为一家公共部门的公司，必须遵循所有的政府系统和程序，必须同时取悦政府和铃木汽车公司。然而，马鲁蒂项目成功了，而且以1983年无法想象的方式成功了。汽车彻底改变了工业，使一个国家走上了车轮。突然之间，普通的中产阶级男女都可以渴望拥有一辆可靠、经济、现代的汽车，而远大的销售目标也很容易实现。26年后，该公司摆脱了政府的控制，面临着来自已进入印度市场的世界主要制造商的竞争，但仍处于领先地位。不仅如此，马鲁蒂制造的汽车在各大洲都能看到。无论以何种标准衡量，这都是一个令人难以置信的故事，涉及到勇气、管理技巧和高度的企业家精神。巴尔加瓦（R.C. Bhargava）曾是该公司的掌门，现任董事长。他与资深记者兼作家塞塔（Seetha）合写了这本引人入胜的书，展示了这一里程碑式的成就是如何实现的。
Slightly over two years to find a suitable partner, finalize all legal documentation, get governmental approval to these agreements as well as to the investment proposals, build a factory, develop a supplier base to meet localization regulations, create a sales and service network, and develop and launch a people's car that would sell 100,000 a year, in a sector where Indian expertise was limited. And to do this as a public sector company, having to follow all governmental systems and procedures, and having to please both its masters in the government and Suzuki Motor Corporation. However, the Maruti project succeeded, and in ways that were unimaginable in 1983. The car revolutionized the industry and put a country on wheels. Suddenly, ordinary middle-class men and women could aspire to own a reliable, economical and modern car, and the steep sales targets were easily met. Twenty-six years later, the company, now free of government controls and facing competition from the world's major manufacturers who have entered the Indian market, still leads the way. Not only that, cars made by Maruti can be seen in all continents. By any yardstick, it is an incredible story, involving grit, management skill and entrepreneurship of a high order. R.C. Bhargava, who was at the helm of thecompany, and is currently its chairman, co-writing with senior journalist and author Seetha, shows how it was done in this riveting account of a landmark achievement.