An ecological valence theory of human color preference
An ecological valence theory of human color preference
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DOI：
10.1073/pnas.0906172107
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发表时间：
2010-05-11
影响因子：
11.1
通讯作者：
Schloss, Karen B.
中科院分区：
文献类型：
--
作者：
Palmer, Stephen E.;Schloss, Karen B.
颜色偏好是视觉体验的一个重要方面，但人们对为什么一般人喜欢某些颜色而不是其他颜色知之甚少。先前的研究提出了基于生物适应[Hurlbert AC，Ling YL（2007）Curr Biol 17：623-625]和颜色-情绪[Ou L-C，Luo MR，Woodcock A，Wright A（2004）Color Res Appl 29：381-389]的解释。在这篇文章中，我们阐明了一个生态效价理论，颜色偏好产生于人们的平均情感反应的颜色相关的对象。一项实证测试为这一理论提供了强有力的支持：人们喜欢与他们喜欢的物体紧密联系在一起的颜色。例如，在一个实施例中，蓝色与清澈的天空和干净的水）和不喜欢的颜色强烈地与他们不喜欢的物体（e。例如，在一个实施例中，褐色的粪便和腐烂的食物）。相对于其他理论，生态效价理论既更好地拟合了数据（即使使用更少的自由参数），又提供了一个更合理、更全面的颜色偏好因果解释。
Color preference is an important aspect of visual experience, but little is known about why people in general like some colors more than others. Previous research suggested explanations based on biological adaptations [Hurlbert AC, Ling YL (2007) Curr Biol 17: 623-625] and color-emotions [Ou L-C, Luo MR, Woodcock A, Wright A (2004) Color Res Appl 29: 381-389]. In this article we articulate an ecological valence theory in which color preferences arise from people's average affective responses to color-associated objects. An empirical test provides strong support for this theory: People like colors strongly associated with objects they like (e. g., blues with clear skies and clean water) and dislike colors strongly associated with objects they dislike (e. g., browns with feces and rotten food). Relative to alternative theories, the ecological valence theory both fits the data better (even with fewer free parameters) and provides a more plausible, comprehensive causal explanation of color preferences.