Measuring the user experience on a large scale: user-centered metrics for web applications
Measuring the user experience on a large scale: user-centered metrics for web applications
复制标题
大规模衡量用户体验：以用户为中心的 Web 应用程序指标
DOI：
10.1145/1753326.1753687
复制
发表时间：
2010
期刊：
影响因子：
--
通讯作者：
Xin Fu
中科院分区：
文献类型：
--
作者：
K. Rodden;H. Hutchinson;Xin Fu
越来越多的产品和服务被部署到Web上，这为大规模测量用户体验提出了新的挑战和机遇。Web应用程序非常需要以用户为中心的指标，这些指标可以用来衡量实现关键目标的进度，并推动产品决策。在本说明中，我们描述了以用户为中心的指标的核心框架，以及将产品目标映射到指标的过程。我们提供了一些实际例子，说明核心指标如何帮助产品团队做出既以数据为驱动又以用户为中心的决策。该框架和流程已经概括到我们公司自己的足够多的产品中，因此我们相信其他组织中的团队将能够重用或修改它们。我们还希望鼓励对基于大规模行为数据的指标进行更多研究。
More and more products and services are being deployed on the web, and this presents new challenges and opportunities for measurement of user experience on a large scale. There is a strong need for user-centered metrics for web applications, which can be used to measure progress towards key goals, and drive product decisions. In this note, we describe the HEART framework for user-centered metrics, as well as a process for mapping product goals to metrics. We include practical examples of how HEART metrics have helped product teams make decisions that are both data-driven and user-centered. The framework and process have generalized to enough of our company's own products that we are confident that teams in other organizations will be able to reuse or adapt them. We also hope to encourage more research into metrics based on large-scale behavioral data.