The Development and Evaluation of a Survey to Measure User Engagement
The Development and Evaluation of a Survey to Measure User Engagement
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DOI：
10.1002/asi.21229
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发表时间：
2010-01-01
影响因子：
--
通讯作者：
Toms, Elaine G.
中科院分区：
文献类型：
--
作者：
O'Brien, Heather L.;Toms, Elaine G.
在交互式系统的设计中，促进引人入胜的用户体验至关重要。为了实现这一点，有必要了解这个结构的组成，以及如何评估它，建立在以前的工作，提出了一个理论的参与，并确定了一套核心的属性，操作这个结构，我们构建和评估了一个多维度的规模来衡量用户的参与。在本文中，我们描述了规模的发展，以及两个大规模的研究（N = 440和N = 802），进行评估其在网上购物环境中的信度和效度。首先，我们使用可靠性分析和探索性因素分析来确定参与的六个属性：感知可用性，美学，集中注意力，感觉参与，新奇和耐久性。在第二部分中，我们使用结构方程模型测试了这些属性的有效性和它们之间的关系。这项研究的结果是一个多维的规模，可用于测试软件应用程序的参与。此外，研究结果表明，参与的属性是高度交织在一起的，一个复杂的相互作用的用户-系统交互变量。值得注意的是，感知可用性在耐久性和新奇、美学、感觉参与和集中注意之间的关系中起着中介作用。
Facilitating engaging user experiences is essential in the design of interactive systems. To accomplish this, it is necessary to understand the composition of this construct and how to evaluate it. Building on previous work that posited a theory of engagement and identified a core set of attributes that operationalized this construct, we constructed and evaluated a multidimensional scale to measure user engagement. In this paper we describe the development of the scale, as well as two large-scale studies (N = 440 and N = 802) that were undertaken to assess its reliability and validity in online shopping environments. In the first we used Reliability Analysis and Exploratory Factor Analysis to identify six attributes of engagement: Perceived Usability, Aesthetics, Focused Attention, Felt Involvement, Novelty, and Endurability. In the second we tested the validity of and relationships among those attributes using Structural Equation Modeling. The result of this research is a multidimensional scale that may be used to test the engagement of software applications. In addition, findings indicate that attributes of engagement are highly intertwined, a complex interplay of user-system interaction variables. Notably, Perceived Usability played a mediating role in the relationship between Endurability and Novelty, Aesthetics, Felt Involvement, and Focused Attention.