Entertainment-education and recruitment of cornea donors: The role of emotion and issue involvement
Entertainment-education and recruitment of cornea donors: The role of emotion and issue involvement
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DOI：
10.1080/10810730701806953
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发表时间：
2008-01-01
影响因子：
4.4
通讯作者：
Bae, Hyuhn-Suhck
中科院分区：
文献类型：
--
作者：
Bae, Hyuhn-Suhck
这项研究检查了情绪反应的作用以及观众对有关角膜捐赠的娱乐教育节目的问题参与程度，以预测注册为角膜捐赠者的意图。结果证实，同情和同理心反应是问题参与的催化剂，成为说服过程中的重要中介。研究还发现，问题参与是态度、主观规范和感知行为控制的常见因果前提，后两者预测意图，而态度则不然。修订后的路径模型证实参与直接影响意图。本研究结果表明，在计划行为理论（TPB）中加入情感和参与，增强了该理论预测意图的解释力，这表明将细化似然模型（ELM）和TPB结合起来预测人类行为的可能性。
This study examined the role of emotional responses and viewer's level of issue involvement to an entertainment-education show about cornea donation in order to predict intention to register as cornea donors. Results confirmed that sympathy and empathy responses operated as a catalyst for issue involvement, which emerged as an important intermediary in the persuasion process. Issue involvement also was found to be a common causal antecedent of attitude, subjective norm, and perceived behavioral control, the last two of which predict intentions unlike attitude, which does not. The revised path model confirmed that involvement directly influences intention. The findings of this study suggest that adding emotion and involvement in the Theory of Planned Behavior (TPB) enhances the explanatory power of the theory in predicting intentions, which indicates the possibility of combining the Elaboration Likelihood Model (ELM) and the TPB in the prediction of human behaviors.