Interpreting outcomes: Using focus groups in evaluation research
Interpreting outcomes: Using focus groups in evaluation research
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DOI：
10.1111/j.0022-2445.2004.0007.x
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发表时间：
2004-04-01
期刊：
影响因子：
2.2
通讯作者：
Nelson, J
中科院分区：
文献类型：
--
作者：
Ansay, SJ;Perkins, DF;Nelson, J
尽管焦点小组在市场营销和社会科学研究中继续受到欢迎，但它们在项目评估中的应用仍然有限。在这里，我们展示了焦点小组如何从作为项目成果利益相关者的参与者的角度深入了解项目有效性，从而使评估者、项目工作人员、政策制定者和管理者受益。使用来自“青年行动计划”的数据，该计划是由美国空军资助的一项针对处于危险中的军事依赖青少年的预防计划，我们的方法包括数据分析的叙述方法，将主题分析与以小组成员如何在日常生活中体验该计划为中心的系统解释方法相结合。我们表明，除了青少年的成果之外，家长还从该计划中受益，这对于改进和扩展该计划是有用的信息。
Although focus groups continue to gain popularity in marketing and social science research, their use in program evaluation has been limited. Here we demonstrate how focus groups can benefit evaluators, program staff, policy makers and administrators by providing an in-depth understanding of program effectiveness from the perspective of participants as stakeholders in program outcomes. Using data from the Youth Action Program, a prevention program funded by the United States Air Force for military dependent adolescents at risk, our methodology included a narrative approach to data analysis, combining theme analysis with a systematic interpretive approach centering on how group members experienced the program within the contexts of their daily lives. We show that the parents benefited from the program beyond youth outcomes, and this was useful information for program improvement and expansion.