Analysing online behaviour to determine Chinese consumers' preferences for electric vehicles
Analysing online behaviour to determine Chinese consumers' preferences for electric vehicles
复制标题
DOI：
10.1016/j.jclepro.2019.04.374
复制
发表时间：
2019-08-20
影响因子：
11.1
通讯作者：
Zhu, Jiannan
中科院分区：
文献类型：
--
作者：
Ma, Shao-Chao;Fan, Ying;Zhu, Jiannan
虽然之前对电动汽车（EV）消费者偏好的研究使用了陈述偏好（SP）或显示偏好（RP）数据，但这项研究通过他们的在线行为来研究消费者对EV的偏好。我们利用大数据和文本挖掘技术，对中国消费者在电动汽车选择、比较、购买询问和评论等方面的大量在线行为进行了研究，发现电动汽车价格、汽车分类和动力系统类型是影响消费者反应的最重要因素。除了一般的兴趣，我们还注意到应用程序的具体利益。例如，我们观察到人们对配备快速充电电池的小型电池电动汽车（BEV）型号的偏好，这些型号非常适合工作通勤和日常生活。相比之下，在研究插电式混合动力电动汽车（PHEV）时，我们注意到消费者对运动型多用途车（SUV）车型表示偏好。最后，我们发现，除了价格和技术规格外，电动汽车的美学在消费者的选择中也起着重要作用。这些结论对于政府机构和电动汽车制造商寻求通过吸引消费者利益来促进电动汽车和解决环境污染是有价值的。(C)2019爱思唯尔有限公司版权所有。
While prior studies of consumer preferences on electric vehicles (EVs) utilized stated preference (SP) or revealed preference (RP) data, this study examined consumer preferences for EVs through their online behaviour. Using big data and text mining technologies to explore large quantities of Chinese consumers' online behaviour pertaining to EV selection, comparison, purchase inquiry, and comments, we found that EV prices, car classification and powertrain types were the most important factors influencing consumer response. In addition to general interests, we also noted application specific interests. For instance, we observed a preference for small battery electric vehicle (BEV) models with fast-charging batteries, which are well-suited to work commutes and daily life. By contrast, when examining plug-in hybrid electric vehicles (PHEVs), we noticed that consumers expressed a preference for sport utility vehicle (SUV) models. Finally, we found that in addition to price and technical specifications, EV aesthetics play a significant role in consumer choice. These conclusions are valuable for government agencies and EV manufacturers looking to promote EVs and address environmental pollution by appealing to consume interests. (C) 2019 Elsevier Ltd. All rights reserved.