Competition between Vertically Differentiated Platforms
Competition between Vertically Differentiated Platforms
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DOI：
10.1007/s10842-016-0223-2
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发表时间：
2016-03
期刊：
影响因子：
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通讯作者：
Yusuke Zennyo
中科院分区：
文献类型：
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作者：
Yusuke Zennyo
本文研究了双边市场中垂直差异化平台之间的竞争。我们假设存在两个相互竞争的平台，为消费者生产更高或更低质量的设备。每个平台决定其硬件设备对消费者的价格和软件开发商的版税费率。我们发现，尽管存在质量差异，但平台关于版税的决定是对称的，只有硬件定价是不对称的。我们还证明，当创建软件以满足高质量设备的需求需要更高的开发成本时，可能存在一种平衡，即较低质量的平台可以比高质量的竞争对手享受更高的利润。
This paper investigates the competition between vertically differentiated platforms in two-sided markets. We assume the presence of two competing platforms producing either higher- or lower-quality devices for consumers. Each platform decides the price of its hardware device for consumers and the royalty rate for software developers. We find that, despite the existence of quality differences, the decisions by the platforms about royalty rates are symmetric and only hardware pricing is asymmetric. We also demonstrate that an equilibrium may exist in which a lower-quality platform can enjoy greater profit than a higher-quality rival when there are higher development costs associated with creating software to meet the needs of higher-quality devices.