Societal responses to familiar versus unfamiliar risk: Comparisons of influenza and SARS in Korea
Societal responses to familiar versus unfamiliar risk: Comparisons of influenza and SARS in Korea
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DOI：
10.1111/j.1539-6924.2006.00812.x
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发表时间：
2006-10-01
期刊：
影响因子：
3.8
通讯作者：
Collins, Alan
中科院分区：
文献类型：
--
作者：
Hong, Seonghoon;Collins, Alan
这项研究调查了受SARS影响的社会中普通公众中熟悉的(流感)风险和陌生的(SARS)风险之间的联系。通过对全州350名受访者的调查，我们发现，风险认知和接种流感疫苗降低SARS发病率的信念解释了接种流感疫苗的行为意图和对假想的SARS疫苗的购买反应。那些相信接种流感疫苗很可能会减少SARS发病率的受访者打算接种疫苗的可能性很高(79%)，但与没有这种信念的人相比，接种SARS疫苗的WTP要低得多。这种信念无疑受到了将流感疫苗接种重新定位为预防SARS的影响。这种重组可能会导致疫苗接种率的短期改善，从而损害SARS疫苗的长期发展。与台湾的一项类似研究相比，社会对SARS和疫苗WTP的风险认知因社会对SARS的经历程度而有很大差异。
This study examines the connections between familiar (influenza) and unfamiliar (SARS) risks among the general public in a SARS affected society. Using a survey of 350 respondents in Chonju, we find that risk perceptions and a belief that influenza vaccination reduces the incidence of SARS explain behavioral intentions for influenza vaccination and purchase responses to a hypothetical SARS vaccine. Those respondents who believe that an influenza vaccination will very likely reduce SARS incidence have a high probability (79%) of intending to vaccinate, but a much lower WTP for a SARS vaccine than those without such a belief. This belief undoubtedly was influenced by a reframing of influenza vaccination as preventing SARS. Such reframing may lead to short-term improvements in vaccination rates to the detriment of long-term SARS vaccination development. When compared with a similar study in Taiwan, societal risk perceptions of SARS and WTP for a vaccine vary greatly according to the extent of a society's experience with SARS.