Corporate Social Responsibility Behavior and Consumer Responses——The Moderator Effects of Consumer Personal Characteristic and Price Signal
Corporate Social Responsibility Behavior and Consumer Responses——The Moderator Effects of Consumer Personal Characteristic and Price Signal
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发表时间：
2007
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通讯作者：
Xia Wen-jian
中科院分区：
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作者：
Xia Wen-jian
本文从慈善捐赠、环境保护和对待员工三个方面对企业社会责任与消费者反应之间的关系进行实证研究。研究表明，企业社会责任的三个方面对消费者的购买意愿和产品质量感知有显著的影响。企业社会责任与消费者反应的关系受个人特征和价格信号的影响。此外，本文还发现不同领域的企业社会责任对消费者反应的影响是不同的。
This paper conducts the empirical study on the relationship between corporate social responsibility and consumer response from three areas of charitable contributions,environmental protection and treat their staff.It shows that three areas of corporate social responsibility have a significant impact on consumers' purchase intention and product quality perception.The relationship between corporate social responsibility and consumer response is affected by personal characteristic and price signal.In addition,this paper also found that different areas of corporate social responsibility have different impact on consumer response.