Journalists' views about reporting avian influenza and a potential pandemic: a qualitative study.
Journalists' views about reporting avian influenza and a potential pandemic: a qualitative study.
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DOI：
10.1111/j.1750-2659.2011.00319.x
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发表时间：
2012-05
影响因子：
4.4
通讯作者：
Leask J
中科院分区：
文献类型：
--
作者：
Hooker C;King C;Leask J
Hooker et al. （20XX）记者对报道禽流感和潜在大流行的看法：一项定性研究。流感和其他呼吸道病毒6(3),224-229。背景：大众媒体是流感或其他呼吸道疾病公共传播战略的关键组成部分，但覆盖范围可能有所不同。在这项研究中，我们探讨了影响记者对禽流感报道的因素，作为对潜在流感大流行报道的模型。方法：本研究采用半结构化访谈，采访了16位来自澳大利亚主要平面、广播和电视媒体组织的记者，报道禽流感和大流行计划。记者，包括记者、编辑和制片人，在2006年10月至2007年8月期间接受了采访。专题分析为卫生传播者提供了重要的经验教训。结果禽流感的报道受以下几个新闻价值的影响：潜在灾难、文化和地理邻近性、不熟悉性和不确定性。缺乏新颖性和缺乏引人注目的图像导致覆盖率下降。记者们对报道的准确性和影响表示担忧，但认为他们作为告密者的主要角色至关重要。因此，他们强调新闻独立性的重要性。记者们都打算在大流行期间继续工作。卫生专家需要根据记者的需要调整他们的时间表和资源，以改善他们的相互沟通。在危机情况下，记者与公众进行高效和有效的沟通，但在危机后的反思阶段，专家和新闻工作者对报道的作用和内容的看法可能会出现分歧。
Please cite this paper as: Hooker et al. (20XX) Journalists’ views about reporting avian influenza and a potential pandemic: a qualitative study. Influenza and Other Respiratory Viruses 6(3), 224–229. Background The mass media is a key component of any public communication strategy for influenza or other respiratory illnesses, but coverage can be variable. In this study, we explored the factors that influenced journalists’ coverage of avian influenza as a model for coverage of a potential influenza pandemic. Methods This study involved semi‐structured interviews with 16 journalists from major Australian print, radio and television media organisations reporting on avian influenza and pandemic planning. Journalists, including reporters, editors and producers, were interviewed between October 2006 and August 2007. Thematic analysis was used to draw out major lessons for health communicators. Results Coverage of avian influenza was influenced by a small set of news values: catastrophic potential, cultural and geographical proximity, unfamiliarity and uncertainty. Lack of novelty and the absence of compelling images led to a decline in coverage. Journalists expressed concerns about the accuracy and impacts of reporting, but saw as critically important, their primary role as informants. They hence emphasised the importance of journalistic independence. Journalists all intended to continue working in a pandemic. Conclusions Health experts need to adapt their timetables and resources to journalists’ needs to improve their mutual communication. In crisis situations, journalists communicate with the public efficiently and effectively, but expert and journalistic views on the role and content of coverage may diverge in the post‐acute, reflective phase of a crisis.