Responding to Rivals and Complements: How Market Concentration Shapes Generational Product Innovation Strategy
Responding to Rivals and Complements: How Market Concentration Shapes Generational Product Innovation Strategy
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DOI：
10.1287/orsc.1090.0486
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发表时间：
2010-07
期刊：
影响因子：
--
通讯作者：
S. Turner;W. Mitchell;R. Bettis
中科院分区：
文献类型：
--
作者：
S. Turner;W. Mitchell;R. Bettis
这项研究考察了竞争市场条件如何塑造企业在竞争对手或互补公司引入代际产品创新(GPI)后发布代际产品创新(GPI)的响应。全球定位系统是在技术体制内产品性能方面的重大技术进步。以往的组织战略文献中关于创新时机的研究强调了GPI的内部驱动战略。尽管当企业面临产品线的广泛竞争时，内部驱动的战略可能占主导地位，但文献基本上忽略了一点，即随着市场集中度的提高，企业需要越来越多地对外部事件做出反应。这项研究考察了20世纪90年代在美国套装软件行业中竞争的企业，表明行业集中度的提高提高了围绕市场地位的利害关系，并导致了行业中创新战略的更大相互依赖-包括与竞争对手以及与更大的互补产品系统中的其他参与者的互动。因此，随着集中度的提高，组织不再受创新历史模式的驱动，而是越来越多地对这两类外部行为者的创新做出反应。
This study examines how competitive market conditions shape the responsiveness with which businesses release generational product innovations (GPIs) following the introduction of GPIs by either competitors or complementary firms. GPIs are substantial technical advances in the performance of products within technology regimes. Prior studies of innovation timing in the organizational strategy literature emphasize internally driven strategies of GPI. Although internally driven strategies may predominate when businesses face diffuse competition for their product lines, the literature largely overlooks the point that businesses need to be increasingly responsive to external events as market concentration increases. This study, which examines businesses competing in the U.S. packaged software industry in the 1990s, shows that increasing industry concentration raises the stakes surrounding market positions and leads to greater interdependence of innovation strategies in an industry---including interactions both with competitors and with other players in a larger system of complementary products. As concentration increases, therefore, organizations are less driven by historical patterns of innovation and become increasingly responsive to innovations by both types of external actors.