Use of emoticon and emoji in tweets for food-related emotional expression
Use of emoticon and emoji in tweets for food-related emotional expression
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DOI：
10.1016/j.foodqual.2015.12.002
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发表时间：
2016-04
影响因子：
5.3
通讯作者：
Leticia Vidal;G. Ares;S. Jaeger
中科院分区：
文献类型：
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作者：
Leticia Vidal;G. Ares;S. Jaeger
对食物和饮料的情绪反应已被确立为感官和消费科学中的一个重要研究课题。当前的研究通过对消费者自发表达与食物相关的情感体验建立新的见解来促进这一活动。这是通过分析12，260条关于早餐，午餐，零食和晚餐进食情况的推文来完成的，这些推文之前由Vidal et al.（2015）检索。采用描述性方法，其中重点是捕捉表情符号和表情符号使用的频率和多样性。结果发现，消费者表达了广泛的积极和消极情绪，表情符号和表情符号的使用是根据推文的内容量身定制的。汉字比表情符号更常被用来表达情感。虽然推文很少包含一个以上的表情符号或表情符号，但它们的使用几乎完全是在推文的其他内容之外。我们的研究结果表明，表情符号和表情符号似乎是一种简单直观的方式来表达食物背景下的情绪。这可能是一个机会，发展非语言的主观方法来衡量与食物有关的情绪。
Emotional responses to food and beverages has been established as a significant research topic within sensory and consumer science. The current research contributes to this activity by building new insights regarding consumers’ spontaneous expressions of food-related emotional experiences. This was done by analysing 12,260 tweets about breakfast, lunch, snack and dinner eating situations, previously retrieved by Vidal et al. (2015). A descriptive approach was adopted, wherein focus was direct to capturing frequency and diversity of emoticon and emoji use. It was found that consumers express a wide range of positive and negative emotions and that emoticon and emoji use is tailored to the content of the tweets. Emoji were used more frequently than emoticons to express emotions. While it was rare for tweets to include more than one emoticon or emoji, their use was almost exclusively in addition to other content of the tweet. Our results suggest that emoji and emoticon seem to be an easy and intuitive way to express emotions in a food context. This could represent an opportunity for development of non-verbal subjective methods to measure food-related emotions.