Maximizing the Value of Industrial Design in New Product Development
Maximizing the Value of Industrial Design in New Product Development
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最大限度发挥工业设计在新产品开发中的价值
DOI：
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发表时间：
2010
期刊：
影响因子：
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通讯作者：
Pietro Micheli
中科院分区：
文献类型：
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作者：
K. Goffin;Pietro Micheli
概述：工业设计对于创造满足用户需求和愿望的产品至关重要，并且可以从竞争中脱颖而出。然而，大多数公司未能充分利用设计带来的好处。这通常是由于设计和其他功能领域之间的文化和语言障碍，以及将工业设计引入新产品开发（NPD）过程的障碍。在本文中，我们展示了设计师和NPD经理如何对“好”设计以及实现它的方法有不同的看法。我们还说明了尝试将工业设计引入结构化NPD方法的挑战。正是通过识别和解决这些问题，管理者才能充分挖掘设计的潜力，从而使他们的公司更具创新性和竞争力。
OVERVIEW: Industrial design is essential for the creation of products that satisfy user needs and aspirations and can be differentiated from the competition. However, most companies fail to reap the full benefits of design. This is often due to cultural and language barriers, between design and other functional areas, and barriers to the introduction of industrial design into new-product development (NPD) process. In this paper we show how designers and NPD managers have different perceptions of “good” design and the ways to achieve it. We also illustrate the challenges in attempting to introduce industrial design into a structured NPD approach. It is by identifying and tackling these issues that managers can exploit the full potential of design, thus making their companies more innovative and competitive.