It is just wrong: Moral foundations and food waste
It is just wrong: Moral foundations and food waste
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DOI：
10.1016/j.jenvp.2023.102021
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发表时间：
2023-04
影响因子：
6.9
通讯作者：
Christian Bretter;Kerrie L. Unsworth;G. Kaptan;S. Russell
中科院分区：
文献类型：
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作者：
Christian Bretter;Kerrie L. Unsworth;G. Kaptan;S. Russell
家庭食物浪费是实现全球排放目标的主要障碍之一。然而，我们似乎仍然没有完全理解为什么有些人比其他人更愿意减少家庭食物浪费。在这里，我们采取了一个新的视角，并检查（a）食品浪费的感知道德作为食品浪费行为的驱动力和（B）是否将食品浪费与伤害或厌恶的道德基础相关联的干预措施可以增加减少食品浪费的意图，并更多地参与未来的膳食计划。在两个研究阶段（分别为N = 698和446），我们发现支持我们的假设，即认为食物浪费在道德上是错误的，与自我报告的食物浪费呈负相关。此外，我们发现，伤害操纵，相对于厌恶操纵和控制条件，增加了参与者的意图，以减少食物浪费和未来的膳食计划意图通过食物浪费的道德判断，但仅适用于那些在护理基础上的平均值或更高值的人。相反，与伤害操纵相比，厌恶操纵直接引发了更强烈的减少食物浪费和计划膳食的意图，但同样只适用于那些支持相关纯洁基础的人。我们的研究结果表明，不同的认知机制的个人谁地面他们的道德在照顾和纯洁的基础，从而有几个实践和未来的研究的影响。
Household food waste is one of the major obstacles to meeting global emission targets. Yet, it seems that we still do not fully understand why some people are more driven than others in their engagement to reduce household food waste. Here, we take a new perspective and examine (a) the perceived morality of food waste as a driver for food waste behavior and (b) whether interventions that associate food waste with either the moral foundation of harm or disgust can increase both intentions to reduce food waste and to engage more in future meal planning. Across two study phases (N = 698 and 446; respectively), we found support for our hypothesis that the belief that food waste is morally wrong is negatively associated with self-reported food waste. Moreover, we found that a harm manipulation, relative to a disgust manipulation and a control condition, increased participants’ intention to reduce food waste and future meal planning intentions via food waste moral judgment, but only for those individuals who were at mean or higher values on the care foundation. A disgust manipulation, in contrast, compared to a harm manipulation, directly elicited stronger intentions to reduce food waste and to plan meals, but again only for those who endorsed the associated purity foundation. Our findings suggest different cognitive mechanisms for individuals who ground their morality in the care and the purity foundations and thus have several implications for practice and future research.