Reflections on Internet Culture
Reflections on Internet Culture
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对网络文化的思考
DOI：
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发表时间：
2014
期刊：
影响因子：
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通讯作者：
Jonathan Zittrain
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作者：
Jonathan Zittrain
在这些最初于2012年5月在ROFLCon上发表的经过编辑的评论中，Jonathan Zittrain沉思了模因的本质及其与创造者以及更广泛的文化和政治的关系。互联网的分布式环境允许模因变形，并远离其最初的意图。随着模因文化越来越多地被大众文化所吸收，像Reddit或4chan这样的亚文化已经开始重新定义自己的角色，从仅仅是模因传播者到文化生产者。模因可以获得商业吸引力，这让它们的创造者非常懊恼。更奇怪的是，迷因可以获得政治牵引力和从属关系，如美国保守派评论员比尔·奥莱利的“你无法解释”或匿名者的“低轨道离子炮”。模因文化能生存下去吗？它不仅是极客和书呆子的财产，而且是商业和政治世界的一部分？
In these edited remarks originally given at ROFLCon in May 2012, Jonathan Zittrain muses on the nature of memes and their relationships to their creators as well as to broader culture and to politics. The distributed environment of the internet allows memes to morph and become distanced from their original intentions. As meme culture becomes more and more assimilated into popular culture, subcultures like those of Reddit or 4chan have begun to re-conceptualize their own role from just meme propagators to cultural producers. Memes can gain commercial appeal, much to the chagrin of their creators. More strangely, memes can gain political traction and affiliation, like American conservative commentator Bill O’Reilly’s ‘You can‘t explain that’ or Anonymous’ ‘Low Orbit Ion Cannon’. Can meme culture survive becoming not just the property of geeks and nerds, but part of the commercial and political world?