The use of the internet by political parties and candidates in Scotland during the 2010 UK general election campaign
The use of the internet by political parties and candidates in Scotland during the 2010 UK general election campaign
复制标题
2010 年英国大选期间苏格兰政党和候选人对互联网的使用情况
作者：
Graeme Baxter;R. Marcella;Evaggelos Varfis
目的-本文旨在报告一项研究的结果，该研究调查了苏格兰政党和个人候选人在2010年英国议会选举中使用互联网作为其竞选活动的一部分。设计/方法/方式-三种方法用于收集数据：对18个政党和12名候选人的网站内容进行了分析，以确定通过提供信息和互动机会鼓励苏格兰选民参与的方式，讨论和反馈;调查和衡量了各政党和候选人在竞选期间采用和使用Facebook和Twitter等社交媒体的程度;并使用电子邮件、Facebook和Twitter，围绕热门竞选和政策问题向各政党和候选人进行了一系列询问，以衡量回应的速度和程度，以及为与潜在选民建立持续关系所做的任何努力。
Purpose – This paper seeks to report the results of a study, which investigated the use of the internet by political parties and individual candidates in Scotland as part of their campaign for election to the UK Parliament in 2010.Design/methodology/approach – Three methodologies were used in gathering data: the content of the web sites of 18 parties and 12 candidates was analysed in order to identify the ways in which participation by the Scottish electorate was encouraged via the provision of information and of opportunities for interaction, debate and feedback; the extent to which parties and candidates adopted and used social media, such as Facebook and Twitter, during the campaign was investigated and measured; and using e‐mail, Facebook and Twitter, a series of enquiries based around topical campaign and policy issues was directed at parties and candidates to measure the speed and extent of response, as well as any efforts made towards the creation of an ongoing relationship with potential voters.Fi...