A point-of-sale communications campaign to provide consumers safety information on drug-dietary supplement interactions: a pilot study.
A point-of-sale communications campaign to provide consumers safety information on drug-dietary supplement interactions: a pilot study.
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一项销售点沟通活动，为消费者提供有关药物与膳食补充剂相互作用的安全信息：一项试点研究。
DOI：
10.1080/10410236.2012.713777
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发表时间：
2013
影响因子：
3.9
通讯作者：
Simmons,LeighAnn
中科院分区：
文献类型：
--
作者：
Perlman,AdamI;Lebow,DavidG;Raphael,Karen;Ali,Ather;Simmons,LeighAnn
将膳食补充剂与非处方药和处方药同时使用已经变得越来越普遍，随着这一趋势的发展，药物-补充剂不良相互作用的发生率也越来越高。在目前的市场上，消费者无法区分安全和潜在有害的补充剂。因此，这项研究的主要目的是检验这样一种假设，即旨在提高消费者对同时使用非处方药和处方药的膳食补充剂潜在健康风险的认识的信息将促进进一步的考虑和行动，这体现在(A)从权威来源或合格的卫生保健专业人员那里寻求更多信息，以及(B)改变膳食补充剂的使用模式。为了验证这一假设，我们利用了一种创新的消费者信息传递系统，称为买方信息网(Buyer Information Network，BuYN)。Buying使用目前可用的、支持网络的销售点(POS)技术，在零售结账柜台向消费者提供最新的、基于证据的、与健康和安全相关的信息。结果显示，超过四分之一(27.1%)的购买目标商品的消费者(n= 199)报告他们知道这些信息。在这类有意识的消费者中，11.2%的人报告他们向医生或药剂师寻求更多信息，11.5%的人报告他们访问了优惠券上列出的网站，10.5%的人表示他们因这些信息而改变了膳食补充剂的使用模式。未来的研究应该包括在全国各地的多个测试地点对完全实施和有能力的系统进行大规模研究，包括调查不同零售环境中买银的效用。
Concurrent use of dietary supplements with over-the-counter and prescription pharmaceuticals has become increasingly common, and with this trend, so has the incidence of adverse drug–supplement interactions. In the current market, consumers have no way to distinguish between safe and potentially harmful supplements. Thus, the primary objective of this study was to test the hypothesis that messages designed to increase consumers' awareness of potential health risks of concurrent use of dietary supplements with over-the-counter and prescription pharmaceuticals would promote further consideration and action, as evidenced by (a) seeking additional information from an authoritative source or qualified health care professional and (b) changing dietary supplement usage patterns. To test this hypothesis, an innovative consumer information delivery system, referred to as theBuyer Information Network(BuyIN), was utilized. BuyIN uses currently available, Web-enabled point-of-sale (POS) technology to provide up-to-date, evidence-based, health- and safety-related messages to consumers at the retail checkout counter. Results showed that more than one-fourth (27.1%) of consumers (n= 199) who purchased targeted items reported they were aware of the messages. Of this subgroup of aware consumers, 11.2% reported that they sought additional information from a physician or pharmacist, 11.5% reported that they visited the website listed on the coupon, and 10.5% indicated that they changed their dietary supplement usage patterns as a result of the messages. Future research should include a large-scale study of a fully implemented and capable system at multiple test sites around the country, including investigating the utility of BuyIN in different retail settings.