Technology Standardization for Innovation: How Google Leverages an Open Digital Platform
Technology Standardization for Innovation: How Google Leverages an Open Digital Platform
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DOI：
10.3390/info12110441
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发表时间：
2021-10
期刊：
影响因子：
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通讯作者：
Yoshiaki Fukami;Takumi Shimizu
中科院分区：
文献类型：
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作者：
Yoshiaki Fukami;Takumi Shimizu
本研究的目的是调查企业的发展和传播技术标准的战略，同时保持与竞争对手的共识，在他们的行业。我们对信息技术（IT）标准化进行了案例研究，并分析了Google如何推动HTML5标准的开发和传播。因此，本研究揭示了两个战略举措和两个标准的发展和传播的相关实践。采用其他公司开发的技术并与其他浏览器供应商结成联盟是影响标准化进程的关键。此外，通过与开发者社区建立合作伙伴关系，Google加速了HTML5标准的开发和传播。Google的标准化策略背后的机制也进行了讨论。
The aim of this study is to investigate firms’ strategies for developing and diffusing technology standards while maintaining a consensus with competitors in their industry. We conducted a case study of information technology (IT) standardization and analysed how Google drives the development and diffusion of HTML5 standards. Accordingly, this study sheds light on two strategic initiatives and two relational practices of standard development and diffusion. Adopting the technologies developed by other firms and forming alliances with other browser vendors are key to influencing the standardization process. Additionally, by building partnerships with developer communities, Google has accelerated the development and diffusion of the HTML5 standards. The mechanisms behind Google’s standardization strategies are also discussed.