Dispositional motivations and message framing: A test of the congruency hypothesis in college students
Dispositional motivations and message framing: A test of the congruency hypothesis in college students
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DOI：
10.1037/0278-6133.23.3.330
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发表时间：
2004-05-01
影响因子：
4.2
通讯作者：
Updegraff, J
中科院分区：
文献类型：
--
作者：
Mann, T;Sherman, D;Updegraff, J
作者检验了一致性假设，即被构建为与倾向动机一致的健康信息将在促进健康行为方面最有效。本科生(N=63)完成了接近/回避取向(行为激活/抑制系统)的测量，并阅读了一条关于促进使用牙线的得失框架信息。结果支持一致性假说：当被给予损失框架信息时，回避导向型的人比接近导向型的人报告更多地使用牙线，而当获得框架信息时，接近导向型的人报告比回避导向型的人报告更多地使用牙线。讨论集中在健康干预的含义以及倾向性动机通过信息框架影响健康行为的途径。
The authors examined the congruency hypothesis that health messages framed to be concordant with dispositional motivations will be most effective in promoting health behaviors. Undergraduate students (N = 63) completed a measure of approach/avoidance orientation (behavioral activation/inhibition system) and read a gain- or loss-framed message promoting flossing. Results support the congruency hypothesis: When given a loss-framed message, avoidance-oriented people reported flossing more than approach-oriented people, and when given a gain-framed message, approach-oriented people reported flossing more than avoidance-oriented people. Discussion centers on implications for health interventions and the route by which dispositional motivations affect health behaviors through message framing.