The Reluctant Audience: Online Participation in the Swedish Journalistic Context
The Reluctant Audience: Online Participation in the Swedish Journalistic Context
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不情愿的观众：瑞典新闻背景下的在线参与
DOI：
10.16997/wpcc.67
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发表时间：
2008
期刊：
影响因子：
--
通讯作者：
A. Bergström
中科院分区：
文献类型：
--
作者：
A. Bergström
借助新媒体技术，每个在线人都可以轻松参与新闻内容的创作。从社会、民主的角度来看，这通常被认为是积极的，即使编辑和记者不一定将观众互动视为积极的特征。作为对这一领域研究有些稀缺的回应，本文分析了瑞典邮件问卷调查，了解受众在这些问题上的行为和态度。分析表明，从普通受众的角度来看，他们对参与新闻网站内容创作的兴趣相对较小。同样，少数实际上评论新闻文章或通过博客写作参与新闻过程的人似乎将这些活动视为创造性休闲时间的一部分，而不是参与民主活动。文章进一步指出，对于那些已经拥有社会和政治生活的实质性能力并且已经在网络世界中忙碌的人来说，在新闻背景下使用互动设施和内容创作往往是另一种工具。
With new media technology everyone online can easily participate in creating news content. This is usually considered positive from a societal, democratic point of view, even if audience interaction is not necessarily seen as a positive feature by editors and journalists. As a response to the somewhat scarce research in this field, this article analyses a Swedish mail questionnaire survey on audience behaviour and attitudes in these matters. The analysis shows that there is only relatively little interest, from a general audience point of view, in participating in creating content on news sites. Likewise, the minority who are actually commenting on news articles, or otherwise participating in the journalistic process through blog-writing, seem to consider these activities as part of a creative leisure-time, rather than as partaking in democratic activities. The article further argues that the use of interactive facilities and content creation in the journalistic context tend to be yet another tool for persons already possessing substantial competence about society and political life and who are already busy in the online world.