Bidding strategies in online single-unit auctions: Their impact and satisfaction
Bidding strategies in online single-unit auctions: Their impact and satisfaction
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DOI：
10.1016/j.im.2013.05.007
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发表时间：
2013-09
期刊：
影响因子：
--
通讯作者：
Xiling Cui;V. Lai
中科院分区：
文献类型：
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作者：
Xiling Cui;V. Lai
在线投标人在投标中使用不同的策略。然而，我们不确定投标人的策略及其实现拍卖目标的有效性。我们的研究是一种尝试，以确定投标策略的经验，在网上单一单位拍卖和评估其结果方面的成本节约，感知投标人享受，投标人满意度。一个研究模型的开发和使用来检查的关系。从Taobao.com网站上收集了在线单单位拍卖的客观和主观数据，以验证我们的假设。我们发现了三种主要的投标策略：早期，狙击，和代理支持棘轮投标的基础上，他们的行为模式。这导致了不同程度的获胜结果和成本节约，但对感知享受没有显着影响。验证了拍卖结果与投标人投标策略满意度之间关系的假设。
Online bidders use different strategies in their biddings. However, we are unsure of the bidders strategies and their effectiveness in achieving auction goals. Our study was an attempt to identify bidding strategies empirically in online single-unit auctions and evaluate their outcome in terms of cost saving, perceived bidder enjoyment, and bidder satisfaction. A research model was developed and used to examine the relationships. Both objective and subjective data of online single-unit auctions were collected from Taobao.com to validate our postulated hypotheses. We found three main bidding strategies: early, snipe, and agent-supported ratchet bidding based on their behavior patterns. These resulted in different levels of winning outcome and cost saving, but had no significant effect on perceived enjoyment. The hypotheses of the relationship between auction outcomes and bidder satisfaction of their bidding strategies were confirmed.