Organizational legitimacy of emerging multinational enterprises: An individual perspective
Organizational legitimacy of emerging multinational enterprises: An individual perspective
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DOI：
10.1016/j.ibusrev.2022.102015
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发表时间：
2022-05
影响因子：
8.7
通讯作者：
Jianhong Zhang;D.M. Van Gorp;H. Ebbers;Chaohong Zhou;Henk Kievit
中科院分区：
文献类型：
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作者：
Jianhong Zhang;D.M. Van Gorp;H. Ebbers;Chaohong Zhou;Henk Kievit
利用心理学的信息处理视角，本研究建立并检验了一个概念模型，以解释原产国形象（COI）和媒体报道如何与新兴跨国企业（EMNEs）的组织合法性相关联，以及这种关系如何受到发达东道国个人教育水平的调节。本研究通过强调这些概念的多维性来调查这些关系。我们的研究结果表明，情感COI与语用合法性和社会政治合法性均呈正相关，经济COI与语用合法性呈正相关，政治COI与社会政治合法性呈正相关。调查结果还表明，媒体影响合法性；然而，媒体对合法性的影响程度取决于个人的教育水平。这些发现促进了我们对组织合法性及其前因的理解，为在国外建立合法性的策略提供了新的见解。
Drawing on the information processing perspective from psychology, the study builds and tests a conceptual model to explain how the country-of-origin image (COI) and media coverage are associated with the organizational legitimacy of emerging multinational enterprises (EMNEs), and how the relationships are moderated by the education level of individuals in a developed host country. This study investigates the relationships by highlighting the multidimensional nature of these concepts. Our findings suggest that affective COI is positively associated with both pragmatic and sociopolitical legitimacy, economic COI is positively associated with pragmatic legitimacy, and political COI is positively associated with sociopolitical legitimacy. The findings also demonstrate that media influence legitimacy; however, the extent to which media influence legitimacy depends on individuals’ education levels. These findings advance our understanding of organizational legitimacy and its antecedents, providing new insights into strategies for building legitimacy in foreign countries.