Looking at human-computer interface design: Effects of ethnicity in computer agents
Looking at human-computer interface design: Effects of ethnicity in computer agents
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DOI：
10.1016/j.intcom.2007.02.003
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发表时间：
2007-07
期刊：
影响因子：
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通讯作者：
Jean A. Pratt;K. Hauser;Zsolt Ugray;Olga V. Patterson
中科院分区：
文献类型：
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作者：
Jean A. Pratt;K. Hauser;Zsolt Ugray;Olga V. Patterson
本文提出了实证研究结果，确定表现出的态度变化，在计算机用户与他们接收的建议，从人格化的计算机代理人的两个不同种族：非洲裔美国人和欧洲裔美国人。我们的研究结果表明，计算机用户更有可能改变他们的行动（展示潜在的态度）的基础上输入的计算机代理人的种族是类似于他们。这些发现直接影响计算机代理设计在许多领域。
This paper presents empirical research findings that identify demonstrated attitude changes in computer users associated with their receiving advice from personified computer agents of two different ethnicities: African American and European American. Our findings indicate that computer users are more likely to change their actions (demonstrating underlying attitudes) based on input from a computer agent whose ethnicity is similar to theirs. These findings directly impact computer agent design in many fields.