Media advocacy in community prevention: News as a means to advance policy change
Media advocacy in community prevention: News as a means to advance policy change
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DOI：
10.1111/j.1360-0443.1997.tb02991.x
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发表时间：
1997-06-01
期刊：
影响因子：
6
通讯作者：
Treno, AJ
中科院分区：
文献类型：
--
作者：
Holder, HD;Treno, AJ
社区试验项目中的媒体倡导是指策略性地利用新闻媒体来推进社会或公共政策倡议。首先，本文提出了一个指导媒体宣传分析的概念模型。其次，它记录了与酒精有关的新闻报道的增加。第三，它比较了酒后驾车后被捕的感知风险的变化，这可能与酒后驾车新闻报道的增加有关。第四，它从媒体宣传和传统的公共信息运动两方面审查了社区对执法工作的认识。结果表明：(1)媒体宣传培训可以增加对包括志愿者在内的当地社区成员所产生的新闻事件的报道，(2)电子（电视）和平面媒体都可以增加新闻报道，(3)新闻报道的增加确实使公众关注于支持预防成分的具体问题，(4)尽管印刷（报纸）和电子（电视）媒体的受众/读者有所不同，(5)在提高公众对酒精问题的认识方面，媒体宣传可能比付费的公共信息运动更有效。
Media advocacy within the Community Trials Project refers to the strategic use of news media to advance a social or public policy initiative. First, this paper presents a conceptual model that guided analyses of media advocacy. Secondly, it documents increases in alcohol-related news coverage. Thirdly, it compares changes in perceived risk of arrest after drinking and driving that can be linked to increased DUI news coverage. Fourthly, it examines community awareness of enforcement efforts in terms of both media advocacy efforts and traditional public information campaigns. Results indicate that: (1) training in media advocacy can increase coverage of news events generated by local community members including volunteers, (2) increased news coverage can be generated for both electronic (television) and print media, (3) increased news coverage did focus public attention on specific issues in support of prevention components, (4) while there are differential audiences/readers for the print (newspaper) and electronic (TV) media, both audiences are affected and (5) media advocacy can be more effective than a paid public information campaign in increasing public awareness of alcohol issues.