How to research cross-media practices? Investigating media repertoires and media ensembles

How to research cross-media practices? Investigating media repertoires and media ensembles
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DOI:
10.1177/1354856517700384
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发表时间:
2017-08-01
影响因子:
2.8
通讯作者:
Hepp, Andreas
Hepp, Andreas
中科院分区:
人文科学3区
文献类型:
--
作者:
Hasebrink, Uwe;Hepp, Andreas

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在深度媒体化的时代,跨媒体的方法来调查媒体的做法变得越来越相关。在这方面,我们最少要从两个不同的角度来考虑跨媒体。第一种观点认为个人的跨媒体使用可以被描述为一个特定的媒体剧目。第二个是指社会领域(集体和组织),可以分析为具有特定媒体集合特征的交际形象。我们建议交织这两种观点,以帮助澄清的概念和经验之间的关系,媒体使用的个人,一方面,作为一个社会领域的塑造的一部分,另一方面。从个人的角度来看,媒体剧目是由与媒体有关的交际实践组成的,个人使用这些实践将自己与他们所参与的形象联系起来。从这些比喻的角度来看,媒体合奏的特点是媒体相关的交际实践的参与者。我们认为,媒体日记,(组)采访和排序技术的方法三角是一个富有成效的方式来定性调查这两个角度。
In a time of deep mediatization, cross-media approaches to investigating media practices are becoming increasingly relevant. In this respect, we have to consider cross-media from at least two different perspectives. The first perspective considers the individual' whose cross-media use can be characterized as a particular media repertoire'. The second refers to social domains' (collectivities and organizations) that can be analysed as communicative figurations characterized by a particular media ensemble'. We propose to interlace both perspectives to help clarify the conceptual and empirical relationship between media use by individuals, on the one hand, and as part of the figuration of a social domain, on the other. From the perspective of the individual, media repertoires are composed of media-related communicative practices that individuals use to relate themselves to the figurations that they are involved in. From the perspective of these figurations, media ensembles are characterized by the media-related communicative practices of the actors involved in them. We argue that a methodological triangulation of media diaries, (group) interviews and sorting techniques is a productive way forward to qualitatively investigate both these perspectives.