Consumer acceptance of product-service systems - Designing for relative advantages and uncertainty reductions

Consumer acceptance of product-service systems - Designing for relative advantages and uncertainty reductions
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消费者对产品服务系统的接受度 - 设计时考虑相对优势和减少不确定性

DOI:
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发表时间:
2009
期刊:
影响因子:
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通讯作者:
Viktor Hiort af Ornäs
Viktor Hiort af Ornäs
中科院分区:
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文献类型:
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作者:
Oskar Rexfelt;Viktor Hiort af Ornäs

文献摘要

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目的-产品服务系统(PSS)可能使消费者受益,但企业对消费者PSS解决方案的实证研究很少。本文的目的是确定消费者接受的条件,并提出了一种方法,PSS development.Design/方法/途径-消费者接受PSS的影响因素进行了调查,通过焦点小组和个别访谈,并阐述了有关理论,从用户接受和创新采用文献。PSS的概念发展的程序,然后提出,基于从以用户为中心的design.Findings适应的方法-这两个因素“对日常生活的影响”,和“不确定性”在预期这样的后果被反复提出的参与者。PSS通过对消费者参与的活动的实际影响来影响消费者。这超出了服务的接触,是高度复杂和案例特定的,为什么开发过程应该包括与消费者的迭代研究。
Purpose – Product‐service systems (PSS) could potentially benefit consumers, but empirical studies of business‐to‐consumer PSS solutions have been scarce. The purpose of this paper is to identify conditions for consumer acceptance, and propose a methodology for PSS development.Design/methodology/approach – Factors influencing consumer acceptance of PSS are investigated through focus groups and individual interviews, and elaborated in relation to theory from user acceptance and innovation adoption literature. Procedures for conceptual development of PSS are then proposed, based on methodology adapted from user‐centred design.Findings – The two factors “impact on everyday life”, and “uncertainties” in anticipating such consequences were repeatedly brought up by participants. PSS affect consumers through practical implications for the activities they engage in. This goes beyond the service encounter, is highly complex and case specific why development processes should include iterative studies with consumers...