Infiltrating the boys’ club: Motivations for women’s fantasy sport participation
Infiltrating the boys’ club: Motivations for women’s fantasy sport participation
复制标题
渗透到男孩俱乐部：女性参与幻想运动的动机
DOI：
--
复制
发表时间：
2013
期刊：
影响因子：
--
通讯作者：
A. Billings
中科院分区：
文献类型：
--
作者：
Brody J. Ruihley;A. Billings
了解幻想体育消费的性别差异包括深入评估个人属性、消费、体育迷和参与动机。这项研究涉及性别和梦幻运动领域，考察了男性和女性在这一活动中的动机和消费行为。在这项研究中，共有530名男性和女性梦幻运动用户被调查了他们的媒体消费和参与的总体动机。结果显示，男性每周花在体育媒体上的时间比女性多近10个小时。在动机方面，男性和女性在七项指标中的五项上产生了一致的玩耍动机，其余两项指标--享乐和消磨时间--男性的得分要高得多。对这一相对较新的学术领域的未来研究提出了启示和方向。
Understanding gender differences in fantasy sport consumption involves in-depth assessment of personal attributes, consumption, sport fandom, and motivations to participate. The study addresses the area of gender and fantasy sport, examining motivation and consumption behaviors of men and women concerning this activity. In this research, a total of 530 men and women fantasy sport users were surveyed about their media consumption and overall motivations for participating. Results indicated men consuming nearly 10 hours more of sports media content each week than women. Regarding motivations, men and women yielded consistent motivations for play on five of the seven measures, with the two remaining measures, enjoyment and passing time, being significantly higher for men. Implications and directions for future research in this relatively new scholarly realm are offered.