Behavioral indicators of household decision-making and demand for sanitation and potential gains from social marketing in Ghana
Behavioral indicators of household decision-making and demand for sanitation and potential gains from social marketing in Ghana
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DOI：
10.1016/j.socscimed.2007.03.010
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发表时间：
2007-06-01
影响因子：
5.4
通讯作者：
Scott, Beth
中科院分区：
文献类型：
--
作者：
Jenkins, Marion W.;Scott, Beth
在发展中国家，家庭对改善环境卫生的需求是一个重要的社会和行为过程，对公共卫生、环境卫生政策和规划以及环境卫生设计和技术发展都有影响。本文开发了一种行为方法来评估加纳家庭对改善卫生设施的需求。对加纳安装厕所的偏好、意图和选择的采用决策阶段进行了定义，并在一项调查中进行了测量，用于估计卫生设施需求，确定每个阶段影响需求的因素，并按采用阶段对家庭进行分类，以确定有针对性的需求刺激策略。对536个具有代表性的全国家庭样本的调查结果表明，在没有任何家庭卫生设施的74%的家庭中，31%的家庭有可能在明年安装厕所，但只有6%的家庭非常有可能这样做；62%的人没有考虑过这个想法。在每个采用阶段比较了激励因素和制约因素，并讨论了可能增加加纳厕所安装的策略。该方法有助于评估发展中国家环境卫生需求的行为指标，并建议营销方法在哪些方面能够和不能加快采用改善家庭环境卫生的措施。(c) 2007 Elsevier Ltd.版权所有。
Household demand for improved sanitation in developing countries is an important social and behavioral process with implications for public health, sanitation policy and planning, and sanitation design and technology development. This paper develops a behavioral approach to assess household demand for improved sanitation in Ghana. Adoption decision stages of preference, intention, and choice to install a toilet in Ghana are defined, measured in a survey, and used to estimate sanitation demand, identify factors affecting demand at each stage, and classify households by adoption stage to identify targeted demand-stimulation strategies. Results from a representative national sample of 536 households indicate that of 74% of households without any home sanitation, 31% have some likelihood of installing a toilet within the next year, but only 6% are very likely to do so; 62% had not considered the idea. Motivating and constraining factors are compared at each adoption stage and strategies likely to increase toilet installation in Ghana discussed. The approach is useful for assessing behavioral indicators of sanitation demand in developing countries and suggesting where marketing approaches can and cannot work to accelerate adoption of household sanitation improvements. (c) 2007 Elsevier Ltd. All rights reserved.