On Nudging: A Review of Nudge: Improving Decisions About Health, Wealth and Happiness by Richard H. Thaler and Cass R. Sunstein

On Nudging: A Review of Nudge: Improving Decisions About Health, Wealth and Happiness by Richard H. Thaler and Cass R. Sunstein
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DOI:
10.1080/13571510903227064
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发表时间:
2009-10
影响因子:
1.2
通讯作者:
R. Sugden
R. Sugden
中科院分区:
--
文献类型:
--
作者:
R. Sugden

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摘要本文回顾了塞勒和桑斯坦在《轻推》一书中提出的自由主义家长主义。塞勒和桑斯坦认为,个人的偏好往往是不连贯的,使得家长主义是不可避免的;然而,家长主义的干预应该“轻推”个人,而不限制他们的选择,应该轻推他们走向他们会选择什么,如果他们没有受到特定的理性限制。我认为,后一个标准提供了不充分的指导轻推。它是不可避免的规范性,因此允许轻推者的幸福概念凌驾于裸体主义者的幸福概念之上。即使裸体主义者的理性是无限的,他们所表现出来的偏好也可能是不连贯的。
Abstract This paper reviews the case for libertarian paternalism presented by Thaler and Sunstein in Nudge. Thaler and Sunstein argue that individuals’ preferences are often incoherent, making paternalism is unavoidable; however, paternalistic interventions should ‘nudge’ individuals without restricting their choices, and should nudge them towards what they would have chosen had they not been subject to specific limitations of rationality. I argue that the latter criterion provides inadequate guidance to nudgers. It is inescapably normative, and so allows nudgers’ conceptions of well‐being to override those of nudgees. Even if nudgees’ rationality were unbounded, their revealed preferences might still be incoherent.