Vivid-memory formation through experiential value in the context of the international industrial exhibition
Vivid-memory formation through experiential value in the context of the international industrial exhibition
复制标题
国际工业展览背景下的体验价值形成生动记忆
DOI：
10.1080/10548408.2016.1156617
复制
发表时间：
2017-03
影响因子：
7.2
通讯作者：
Young-joo Ahn;S. Hyun;Insin Kim
中科院分区：
文献类型：
--
作者：
Young-joo Ahn;S. Hyun;Insin Kim
ABSTRACT This study empirically tests the relationships between experiential value, vividness, storytelling intentions, and patronage intentions in the industrial exhibitions, and examines the moderating effect of mementos. A total of 211 respondents were recruited from visitors to the international game exhibition. According to the results, (1) three dimensions of experiential value (service excellence, playfulness, and aesthetics) had positive effects on vividness, (2) vividness positively influenced storytelling and patronage intentions, (3) storytelling intentions increased patronage intentions, and (4) mementos had a significant moderating effect on the relationship between vividness and storytelling intentions but not on the relationship between vividness and patronage intentions.
