The Jade Goody Effect: whose cervical screening decisions were influenced by her story?
The Jade Goody Effect: whose cervical screening decisions were influenced by her story?
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DOI：
10.1258/jms.2012.012095
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发表时间：
2012-01-01
影响因子：
2.9
通讯作者：
Waller, Jo
中科院分区：
文献类型：
--
作者：
Marlow, Laura A. V.;Sangho, Amrit;Waller, Jo
[J] Med Screen 2012；2009年，英格兰和威尔士参加子宫颈检查的妇女比前一年多。这种现象被称为“玉糖果效应”，起因是一位英国名人死于宫颈癌。本研究旨在确定哪些社会人口学特征与受Jade Goody故事的影响有关。方法采用Taylor Nelson Sofres （TNS）综合调查，随机抽样。在调查开始前的18个月里，年龄在26-64岁之间的英国女性被要求报告她们是否觉得Jade Goody的故事影响了她们对子宫颈检查的决定。结果890名参与者的数据被纳入分析。超过三分之一的女性认为古迪的故事影响了她们对子宫颈筛查的决定（40%）。年轻女性（26-35岁）比年长女性（56-64岁）更容易受到古迪故事的影响。还有证据表明，社会经济阶层的女性和受教育程度较低的女性更有可能说自己受到了古迪故事的影响。正如女性自己所承认的那样，“玉糖果效应”在年轻女性中更为明显，并在社会经济背景较低的女性中更明显地影响筛查决策。叙事沟通可能是一种有效的方式，以鼓励参加宫颈癌筛查，并接触到难以通过传统干预方法接触到的人群。
J Med Screen 2012;19:184-188 DOI: 10.1258/jms.2012.012095 Objectives In 2009 more women attended cervical screening in England and Wales than in the previous year. Described as the 'Jade Goody Effect' this was attributed to the death from cervical cancer of a UK celebrity. The present study aimed to establish which sociodemographic characteristics were associated with being influenced by Jade Goody's story.Methods Data were collected as part of a Taylor Nelson Sofres (TNS) omnibus survey using random location sampling. Women in England aged 26-64 years were asked to report whether they felt Jade Goody's story had influenced their decisions about cervical screening over the 18 months between her death and the time of the survey.Results Data from 890 participants was included in analysis. Over a third of women felt Goody's story had influenced their decisions about cervical screening (40%). Younger women (aged 26-35 years) were more likely to have been influenced by Goody's story than older women (56-64 year olds). There was also evidence of socioeconomic variation with women from lower socioeconomic class groups and those with fewer educational qualifications more likely to say they had been influenced by Goody's story.Conclusions The 'Jade Goody Effect', as acknowledged by women themselves, was more pronounced among young women and influenced screening decisions more markedly among those from lower socioeconomic backgrounds. Narrative communication may be an effective way to encourage attendance at cervical cancer screening and reach groups of the population that are difficult to reach using traditional intervention methods.