Service-Dominant Logic: Premises, Perspectives, Possibilities
Service-Dominant Logic: Premises, Perspectives, Possibilities
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发表时间:
2014-01
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通讯作者:
R. Lusch;S. Vargo
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作者:
R. Lusch;S. Vargo
Foreword Preface Part I. Premises: 1. The service-dominant mindset 2. Roots and heritage 3. Axioms and foundational premises 4. Service as a guiding framework Part II. Perspectives: 5. It's all actor-to-actor (A2A) 6. The nature, scope, and integration of resources 7. Collaboration 8. Service ecosystems Part III. Possibilities: 9. Strategic thinking 10. Conclusions and considerations Appendix Index.