Like artificial trees? The effect of framing by natural analogy on public perceptions of geoengineering
Like artificial trees? The effect of framing by natural analogy on public perceptions of geoengineering
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DOI：
10.1007/s10584-014-1148-6
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发表时间：
2015-06-01
期刊：
影响因子：
4.8
通讯作者：
Pidgeon, Nick
中科院分区：
文献类型：
--
作者：
Corner, Adam;Pidgeon, Nick
用来描述新的科学和技术领域的语言框架可能会对普通公众对这些技术的看法产生强大的影响。随着地球工程继续吸引学术和政策兴趣，科学、政治和媒体话语中出现了一些框架。在本文中，我们提供了一种最流行的框架方法的经验检验：通过类比自然过程来描述地球工程技术。在一项针对英国公众的在线实验中，将地球工程技术描述为类似自然过程的参与者更有可能支持地球工程作为对气候变化的反应。此外，与会者对地球工程与自然之间关系的看法有力地预示了对地球工程的支持。我们的发现表明，传播者在使用自然类比与普通公众交流地球工程时应该谨慎，因为框架的选择可能会影响公众的态度，并可能传达不必要的积极情绪。
The linguistic frames used to describe new areas of science and technology can have a powerful effect on the way that those technologies are perceived by the general public. As geoengineering continues to attract scholarly and policy interest, a number of frames have emerged in the scientific, political and media discourse. In the current paper, we provide an empirical test of one of the most prevalent framing devices: describing geoengineering technologies by analogy to natural processes. In an online experiment with members of the UK public, participants who read a description of geoengineering technologies as analogous to natural processes were more likely to support geoengineering as a response to climate change. In addition, participants' views about the relationship between geoengineering and nature strongly predicted support for geoengineering. Our findings suggest that communicators should be cautious when using natural analogies to communicate about geoengineering with the general public, as frame choice is likely to influence public attitudes and potentially convey undue positivity.