SHOPPER CIRCULATION IN A PLANNED SHOPPING CENTRE
SHOPPER CIRCULATION IN A PLANNED SHOPPING CENTRE
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规划购物中心内的购物者流通
DOI：
10.1108/09590559110135935
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发表时间：
1991
期刊：
影响因子：
--
通讯作者：
Stephen Brown
中科院分区：
文献类型：
--
作者：
Stephen Brown
购物者的周转率是规划中的购物中心和零售店成败的最终决定因素。然而，由于涉及的实际困难，这一问题吸引的实证研究相对较少。描述了一项为期一周的购物者行为观察调查，结果表明，购物者的流动仅限于中心相对较小的部分。现有租户组合中的弱点也被突显出来，“氛围”的重要性也是如此。
The circulation of shoppers is the ultimate determinant of the success or failure of planned shopping centres and the retail outlets therein. However, as a consequence of the practical difficulties involved, this issue has attracted relatively little empirical research. A week‐long observation survey of shopper behaviour is described, which reveals that shopper movement is confined to a comparatively small part of the centre. Weaknesses in the existing tenant mix are also highlighted, as is the importance of “atmospherics”.