Impact of ambient odors on mall shoppers' emotions, cognition, and spending - A test of competitive causal theories
Impact of ambient odors on mall shoppers' emotions, cognition, and spending - A test of competitive causal theories
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DOI：
10.1016/s0148-2963(01)00247-8
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发表时间：
2003-07-01
影响因子：
11.3
通讯作者：
Michon, R
中科院分区：
文献类型：
--
作者：
Chebat, JC;Michon, R
作者在购物中心环境中测试了周围气味的影响。使用了两种相互竞争的模型。第一个模型来自于Mehrabian和Russel（1974）以及Donovan和罗西特（1982）的环境心理学研究流，其中大气线索产生愉悦和唤醒，进而产生接近/回避行为。Zajonc和Markus（1984）支持情绪-认知模型。第二个模型是基于Lazarus（1991）的情绪认知理论。在后一个模型中，购物者对零售环境和产品质量的感知介导了环境气味线索对情绪和消费行为的影响。积极的影响是从购物者的评价增强。作者利用结构方程模型得出结论，情绪的认知理论更好地解释了环境气味的影响。管理的影响进行了讨论。(C)2003年爱思唯尔科学公司All rights reserved.
The authors tested the effect of ambient scents in a shopping mall environment. Two competing models were used. The first model is derived from the environmental psychology research stream by Mehrabian and Russel (1974) and Donovan and Rossiter (1982) where atmospheric cues generate pleasure and arousal, and, in turn, an approach/avoidance behavior. The emotion-cognition model is supported by Zajonc and Markus (1984). The second model to be tested is based on Lazarus' (1991) cognitive theory of emotions. In this latter model, shoppers' perceptions of the retail environment and product quality mediate the effects of ambient scent cues on emotions and spending behaviors. Positive affect is enhanced from shoppers' evaluations. Using structural equation modeling the authors conclude that the cognitive theory of emotions better explains the effect of ambient scent. Managerial implications are discussed. (C) 2003 Elsevier Science Inc. All rights reserved.