Color design of cigarette packaging for reducing smoking rate in youth
Color design of cigarette packaging for reducing smoking rate in youth
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DOI：
10.1002/col.22489
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发表时间：
2020-02-20
影响因子：
1.4
通讯作者：
Li, Hui
中科院分区：
文献类型：
--
作者：
Hou, Yadan;Zhang, Shuhong;Li, Hui
由于吸烟者越来越年轻化，有必要在更年轻的时候遏制烟草流行，以防止烟草产品对后代造成毁灭性的损害。本研究的重点是香烟包装的配色方案。它旨在找出青少年消费者厌恶的配色方案，并将其应用于香烟包装，最终降低青少年的购买欲望和吸烟率。首先，有两种方法可以获得配色方案。一是通过心理形容词的联想，提取出能使青少年产生厌恶感并使他们远离香烟的配色方案。另一种方法是在126种颜色的问卷中将无色的颜色与青少年不喜欢的彩色颜色相匹配。最后通过眼动实验验证了所获得的配色方案满足本研究的预期目标。提出了降低青少年吸烟率的新思路，并为卷烟包装色彩设计提供了一种方法。
Since smokers are becoming younger and younger, it is necessary to curb the tobacco epidemic at a younger age to prevent the devastating damage caused by tobacco products to future generations. This study focuses on the color schemes of cigarette packaging. It aims to find out color schemes of teenage consumers' disgust and apply them to cigarette packaging, which ultimately reduces the desire of purchasing and the smoking rate of young people. First, there were two ways to acquire color schemes. One was to extract the color schemes that can make teenagers disgust and keep them away from cigarette by association of psychological adjectives. The other way was to match achromatic colors with the chromatic colors that teenagers dislike in the questionnaire of 126 colors. Finally, eye movement experiment was used to verify the acquired color schemes meet the expected objectives of this study. A new idea to reduce the smoking rate of teenagers was proposed, and a method for the color design of cigarette packaging was provided.