New Evidence on What Works in Effective Public Reporting.
New Evidence on What Works in Effective Public Reporting.
复制标题
关于有效公共报告的有效方法的新证据。
作者：
Brent Sandmeyer;I. Fraser
目的
描述公共报告领域的现状，并根据证据为公共报告制作者提供指导。
主要调查结果
公共报告应处理消费者实际存在的问题和优先事项;以合理的方式并以预定受众理解的方式提供信息;接触预定受众;并使消费者能够根据信息采取行动。
结论
近年来，公开报道取得了很大进展，但仍有很大的改进余地。报告编制者应不断评估其报告，并采用最新证据，以最大限度地发挥其效用和影响。
OBJECTIVE
To describe the current state of the public reporting field and provide guidance to public report producers based on the evidence.
PRINCIPAL FINDINGS
Public reports should address the questions and priorities that consumers actually have; present information credibly and in a way that is understood by the intended audience; reach the intended audience; and enable consumers to act on the information.
CONCLUSIONS
Public reports have advanced greatly in recent years, but there remains much room for improvement. Report producers should continually evaluate their reports and apply the latest evidence to maximize their usefulness and impact.