The Emerging Viewertariat and BBC Question Time
The Emerging Viewertariat and BBC Question Time
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新兴的观众群体和 BBC 提问时间
DOI：
10.1177/1940161211415519
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发表时间：
2011
期刊：
影响因子：
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通讯作者：
B. O’Loughlin
中科院分区：
文献类型：
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作者：
N. Anstead;B. O’Loughlin
本文通过调查一个高知名度的广播如何刺激观众使用Twitter的实时评论，推进了微博和政治事件的研究。我们的案例研究是2009年10月英国每周政治辩论节目《BBC提问时间》（Question Time）中备受争议、收视率很高的一集，极右翼英国民族党（British National Party）领袖尼克·格里芬（Nick Griffin）作为小组成员出现在节目中。围绕这样一个政治事件出现的“观众群体”为探索跨媒体形式的互动提供了机会。我们研究了在线参与的结构元素和在推文中表达的集体身份表达。尽管在之前的在线政治参与研究中指出的许多问题仍然存在（评论倾向的不平等，语气的粗糙），但我们在样本中发现了某些显着的特征，特别是推文数量与屏幕上的事件之间的直接联系，先发制人的能力小组成员提供的论点，以及观众成员在讨论中添加新内容的方式。此外，在网上发表评论的Twitter用户表达了一系列重叠的身份。这些复杂性对寻求整合新的、更有机的参与模式的广播和政治机构构成了挑战。
This paper advances the study of microblogging and political events by investigating how one high-profile broadcast acted as a stimulus to real-time commentary from viewers using Twitter. Our case study is a controversial, high-ratings episode of BBC Question Time, the weekly British political debate show, in October 2009, in which Nick Griffin, leader of the far-right British National Party, appeared as a panelist. The “viewertariat” emerging around such a political event affords the opportunity to explore interaction across media formats. We examine both the structural elements of engagement online and the expressions of collective identity expressed in tweets. Although many concerns noted in previous studies of online political engagement remain (inequality in the propensity to comment, coarseness of tone), we find certain notable characteristics in the sample, especially a direct link between the quantity of tweets and events on the screen, an ability to preempt the arguments offered by panelists, and ways in which viewertariat members add new content to the discussion. Furthermore, Twitter users commenting online express a range of overlapping identities. These complexities challenge broadcasting and political institutions seeking to integrate new, more organic models of engagement.