Does alcohol advertising promote adolescent drinking? Results from a longitudinal assessment
Does alcohol advertising promote adolescent drinking? Results from a longitudinal assessment
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DOI：
10.1111/j.1360-0443.2005.00974.x
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发表时间：
2005-02-01
期刊：
影响因子：
6
通讯作者：
McCaffrey, DF
中科院分区：
文献类型：
--
作者：
Ellickson, PL;Collins, RL;McCaffrey, DF
目的研究暴露于不同形式的酒精广告和随后的饮酒之间的关系，美国青少年和评估是否暴露于酒精和药物预防计划减轻任何这样的relationships.Design回归模型与多个控制变量研究了暴露于酒精广告之间的关系在8级和9级饮酒两组南达科他州青少年：（1）七年级不饮酒者（n = 1206）和（2）七年级饮酒者（n = 1905）。干预计划和显着的广告预测之间的相互作用进行了测试。设置41所中学在南达科他州美国。参与者共3111名七年级学生跟踪到9年级。测量广告变量被构造为四种类型的酒精饮料-电视，在商店显示，杂志和特许摊位。其他预测因素测试包括措施挖掘社会影响，社会纽带，问题行为，酒精信仰，电视曝光和demographics.Findings七年级的非饮酒者，暴露于店内啤酒显示预测9级饮酒发作;七年级的饮酒者，暴露于杂志与酒精广告和啤酒特许经营站在体育或音乐活动预测9级饮酒的频率。虽然暴露于电视啤酒广告有一个显着的双变量关系与酒精使用的7级非饮酒者，它不是一个显着的预测饮酒的多变量分析。参与预防方案。ALERT加，减少未来的饮酒两组和抵消的影响，在商店的啤酒showers.Conclusions几种形式的酒精广告预测青少年饮酒，其中占主导地位的来源取决于儿童的酒精的经验。酒精预防计划和政策应帮助儿童抵制来自多种来源的酒精广告，并限制接触这些来源。
Aims To examine the relationship between exposure to different forms of alcohol advertising and subsequent drinking among US adolescents and assess whether exposure to an alcohol and drug prevention program mitigates any such relationship.Design Regression models with multiple control variables examined the relationship between exposure to alcohol advertising in grade 8 and grade 9 drinking for two groups of South Dakotan adolescents: (1) seventh-grade no-drinkers (n = 1206) and (2) seventh-grade drinkers (n = 1905). Interactions between the intervention program and the significant advertising predictors were tested.Setting Forty-one middle schools in South Dakota, USA.Participants A total of 3111 seventh-graders followed through grade 9.Measurements Advertising variables were constructed for four types of alcohol advertising-television, in-store displays, magazines and concession stands. Other predictors tested included measures tapping social influences, social bonds, problem behavior, alcohol beliefs, television exposure and demographics.Findings For seventh-grade non-drinkers, exposure to in-store beer displays predicted drinking onset by grade 9; for seventh-grade drinkers, exposure to magazines with alcohol advertisements and to beer concession stands at sports or music events predicted frequency of grade 9 drinking. Although exposure to television beer advertising had a significant bivariate relationship with alcohol use for grade 7 non-drinkers, it was not a significant predictor of drinking for either group in multivariatc analyses. Participation in the prevention program. ALERT Plus, reduced future drinking for both groups and counteracted the effect of in-store beer displays.Conclusions Several forms of alcohol advertising predict adolescent drinking; which sources dominate depends on the child's prior experience with alcohol. Alcohol prevention programs and policies should help children counter alcohol advertising from multiple sources and limit exposure to these sources.