When Exporting Manufacturers Compete on the Basis of Service: Resources and Marketing Capabilities Driving Service Advantage and Performance
When Exporting Manufacturers Compete on the Basis of Service: Resources and Marketing Capabilities Driving Service Advantage and Performance
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DOI：
10.1509/jimk.19.1.40
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发表时间：
2011-03
影响因子：
5.8
通讯作者：
Anna Kaleka
中科院分区：
文献类型：
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作者：
Anna Kaleka
由于服务业在全球国内生产总值中所占比例越来越大，在国际市场上取得竞争优势在很大程度上取决于公司向客户提供的服务水平。本研究以出口制造商为研究对象，从资源基础的观点出发，建立并检验了一个模型，描述了在海外市场上推动服务优势的关键资源和能力。作者发现，出口经验培养了客户关系和信息能力，而融资的可获得性促进了信息和产品开发能力，使出口商能够在海外市场获得服务优势和上级风险绩效。
Because services account for an increasingly large percentage of the gross domestic product globally, achieving competitive advantage in the international markets depends to a great extent on the level of service the firm offers to its customers. Focusing on exporting manufacturers, this study draws from the resource-based view of the firm to develop and test a model of those key resources and capabilities that drive service advantage in the overseas markets. The author finds that exporting experience nurtures customer relationships and informational capabilities, and availability of finance facilitates informational and product development capabilities and enables exporters to achieve service advantage and superior venture performance in the overseas markets.