Nutritional information on restaurant menus Who cares and why restauranteurs should bother
Nutritional information on restaurant menus Who cares and why restauranteurs should bother
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DOI：
10.1108/09596110910985331
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发表时间：
2009-01-01
影响因子：
11.1
通讯作者：
Foster, Charles
中科院分区：
文献类型：
--
作者：
Josiam, Bharath;Foster, Charles
目的-外出就餐是美国生活方式的一部分。食客们希望做出明智的选择。本研究的目的是衡量消费者的需要，和态度，营养信息（NI）在菜单上的全方位服务restaurants.Design/方法/approach -数据收集了502名参与者在一个大学校园的全方位服务餐厅，通过调查问卷。相关性，方差分析和描述性统计被用于数据analysis.Findings -一些细分市场将更经常在餐馆用餐，如果NI提供。关注NI的群体是女性，年龄在35至65岁之间，以及属于较高收入和受过大学教育的阶层。在家里吃健康食品的消费者更有可能在餐馆使用NI，那些外出就餐的人也是如此。NI，消费者最关心的关注脂肪，饱和脂肪，和trans-fat.Research限制/影响-目前的研究是有限的一个位置的横截面设计。未来的研究应该是纵向的，并进行在多个location.Practical影响-更深入地了解消费者的关注，可以允许餐馆老板使用NI菜单上的竞争优势，通过有效地部署市场细分strategy. Origality/value -这项研究增加了新的知识，目前的热情好客的文学机构。本文将帮助管理人员提供洞察谁需要NI的目标市场的具体情况，以及他们将在菜单上使用NI的上下文。
Purpose - Dining out is integral to the American lifestyle. Diners want to make informed choices. The purpose of this research is to measure consumers' need for, and attitudes toward, nutritional information (NI) on menus in full-service restaurants.Design/methodology/approach - Data were collected from 502 participants at a full-service restaurant on a university campus, through a survey questionnaire. Correlations, ANOVA, and descriptive statistics were utilized for data analysis.Findings - Some market segments would dine out more often in restaurants if NI was made available. Segments concerned about NI are females, those aged 35 to 65, and those belonging to the higher income and college-educated strata. Consumers eating healthy food at home are more likely to use NI in restaurants, as are those who dine out as a necessity. NI that consumers are most concerned about concerns fat, saturated fat, and trans-fat.Research limitations/implications - The current study is limited by a one-location cross-sectional design. Future studies should be longitudinal and be conducted in multiple locations.Practical implications - A deeper understanding of consumers' concern could permit restaurateurs to use NI on menus to their competitive advantage, by effectively deploying a market segmentation strategy.Originality/value - This research adds new knowledge to the present body of hospitality literature. This paper will assist managers by providing insights into the specifics of the target markets of who needs NI, and the context in which they will use NI on menus.