Hypothesis-Driven Entrepreneurship: The Lean Startup
Hypothesis-Driven Entrepreneurship: The Lean Startup
复制标题
假设驱动的创业精神：精益创业
DOI：
--
复制
发表时间：
2012
期刊：
影响因子：
--
通讯作者：
Sarah Dillard
中科院分区：
文献类型：
--
作者：
Thomas R. Eisenmann;Eric Ries;Sarah Dillard
Firms that follow a hypothesis-driven approach to evaluating entrepreneurial opportunity are called "lean startups." Entrepreneurs in these startups translate their vision into falsifiable business model hypotheses, then test the hypotheses using a series of "minimum viable products," each of which represents the smallest set of features/activities needed to rigorously validate a concept. Based on test feedback, entrepreneurs must then decide whether to persevere with their business model, "pivot" by changing some model elements, or abandon the startup. This note describes, step-by-step, how to follow the hypothesis-driven approach when evaluating entrepreneurial opportunity; explains how the approach mitigates cognitive biases that otherwise can contribute to poor decisions; and considers conditions that are best suited for lean startup methods.Learning Objective:To describe the rationale for employing a hypothesis-driven approach to evaluating entrepreneurial opportunity and the processes used with such an approach.
