Laughing and Crying: Mixed Emotions, Compassion, and the Effectiveness of a YouTube PSA About Skin Cancer
Laughing and Crying: Mixed Emotions, Compassion, and the Effectiveness of a YouTube PSA About Skin Cancer
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DOI：
10.1080/10410236.2013.845729
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发表时间：
2015-08-03
影响因子：
3.9
通讯作者：
Oliver, Mary Beth
中科院分区：
文献类型：
--
作者：
Myrick, Jessica Gall;Oliver, Mary Beth
公共卫生倡导者希望说服人们对皮肤癌采取行动，皮肤癌是美国最常见的癌症类型。本文描述了一个实验（N = 193），以测试的方式混合情感诉求影响沟通和健康的结果。数据表明，混合的情感诉求会培养同情心，进而激发个人和社会行为。研究结果还提供了洞察观众的恐惧反应如何影响留言行为。未来的研究和健康信息设计的影响进行了讨论。
Emotionally evocative public service announcements are one way that public health advocates hope to persuade people to take action against skin cancer, the most common type of cancer in the United States. This article describes an experiment (N = 193) to test the ways mixed emotional appeals influence communication and health outcomes. The data indicate that mixed emotional appeals foster feelings of compassion, which in turn motivate individual and social behaviors. The findings also provide insight into how audience reactions of fear impact postmessage behaviors. Implications for future research and health message design are discussed.