Design aesthetics in predominantly-utilitarian versus predominantly-hedonic services: the “what is beautiful is good” and “Ulysses” effects
Design aesthetics in predominantly-utilitarian versus predominantly-hedonic services: the “what is beautiful is good” and “Ulysses” effects
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以功利主义为主与以享乐主义为主的服务中的设计美学：“美的就是好的”和“尤利西斯”效应
DOI：
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发表时间：
2022
影响因子：
3
通讯作者：
Nizar Souiden
中科院分区：
文献类型：
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作者：
W. Chaouali;Nizar Souiden
摘要本研究首次利用二次效应来探索设计美学何时才能产生相反的效果。它通过引入“尤利西斯”效应(新引入的效应)来补充“什么是美就是好”的效应。手机银行和手机游戏分别被选为以功利性和享乐性为主的服务。使用在线问卷，数据收集在法国。使用了SmartPLS。研究结果表明，在以功利性为主的服务中，设计美学与意向之间的关系呈倒U型曲线。然而，在一个以享乐主义为主的服务环境中，设计美学和意图之间的关系是相当线性上升的。
ABSTRACT This study is the first that uses quadratic effects to explore when design aesthetics can generate the opposite effect. It complements the “what is beautiful is good” effect by introducing the “Ulysses” effect (newly introduced effect). Mobile banking and mobile gaming are selected as predominantly-utilitarian and predominantly-hedonic services, respectively. Using online questionnaires, data are collected in France. SmartPLS is used. The results show that, in a predominantly-utilitarian service, the relationship between design aesthetics and intention is an inverted U-shaped curve. However, in a predominantly-hedonic service context, the relationship between design aesthetics and intention is rather linear ascending.