Randomised experiment for the effect of 'Tobacco-Free Nicotine' messaging on current e-cigarette users' perceptions, preferences and intentions.
Randomised experiment for the effect of 'Tobacco-Free Nicotine' messaging on current e-cigarette users' perceptions, preferences and intentions.
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随机实验研究“无烟草尼古丁”信息对当前电子烟用户的看法、偏好和意图的影响。
DOI：
10.1136/tc-2022-057507
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发表时间：
2023
期刊：
影响因子：
5.2
通讯作者：
Dai,HongyingDaisy
中科院分区：
文献类型：
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作者：
Ratnapradipa,Kendra;Samson,Kaeli;Dai,HongyingDaisy
背景目前尚不清楚新兴的合成无烟草尼古丁优势信息，如“更好的味道和更好的体验”和“烟草衍生尼古丁无残留杂质”是否会影响消费者对合成和烟草衍生尼古丁电子烟产品的看法和产品选择。我们确定了合成尼古丁从不使用者，用于随机化到嵌入式受试者间实验中。测试组（n=186）观看了无烟草尼古丁信息，而对照组（n=168）没有信息。多变量回归评估的消息传递的影响，三个比较措施之间的烟草和烟草衍生的尼古丁：伤害的看法，购买意愿和愿意pay.ResultsParticipants（n=354;年龄，平均值（SD）=34.6（11.1）岁）从地理上不同的地区招募27.7%的农村居民。总体样本包括44.1%的女性，73.5%的非西班牙裔白色和71.8%的日常电子烟使用者。两个随机分组的社会人口统计学和烟草使用状况没有显著差异。测试组（与对照组相比）报告了使用无烟尼古丁电子烟产品的意愿高于烟草衍生尼古丁电子烟产品（调整后OR（AOR）=2.4，95% CI 1.3至4.4，p=0.006），并愿意为无烟尼古丁电子烟产品支付更多费用（AOR=2.6，95% CI 1.2至5.8，p=0.02）。城市（与农村相比）合成天然电子烟使用者的伤害感知较低（AOR=2.0，95% CI 1.1至3.6，p=0.02），使用无烟草产品的意愿高于使用烟草衍生尼古丁电子烟产品的意愿（AOR=2.2，95% CI 1.1至4.5，p=0.04）;不经常使用电子烟的人更愿意为无烟草尼古丁电子烟产品支付更多费用（AOR=1.1，95%CI 1.03至1.17，p=0.002）。结论无烟草尼古丁营销信息可能会促使过渡到并促进此类产品的价格溢价。随着市场上产品的激增，需要对新兴的合成电子烟产品进行全面监管。
BackgroundIt is unclear whether emerging synthetic tobacco-free nicotine superiority messages such as ‘better flavor and better experience’ and ‘no residual impurities of tobacco-derived nicotine’ may impact consumer perception and product choice between synthetic and tobacco-derived nicotine vaping products.MethodsThrough a 2022 online survey of current e-cigarette users, we identified synthetic nicotine never users for randomisation into an embedded between-subjects experiment. The test group (n=186) viewed a tobacco-free nicotine message versus no message control (n=168). Multivariable regressions assessed messaging effects on three comparative measures between tobacco-free and tobacco-derived nicotine: harm perception, purchase intention and willingness to pay.ResultsParticipants (n=354; age, mean (SD)=34.6 (11.1) years old) were recruited from geographically diverse regions with 27.7% rural residents. The overall sample comprised 44.1% females, 73.5% non-Hispanic white and 71.8% daily e-cigarette users. Sociodemographics and tobacco use status were not significantly different between two randomised groups. The test group (vs control) reported a higher intention to use tobacco-free than tobacco-derived nicotine vaping products (adjusted OR (AOR)=2.4, 95% CI 1.3 to 4.4, p=0.006) and willingness to pay more for tobacco-free nicotine vaping products (AOR=2.6, 95% CI 1.2 to 5.8, p=0.02). Urban (vs rural) synthetic-naïve vapers had lower harm perception (AOR=2.0, 95% CI 1.1 to 3.6, p=0.02) and higher intention to use tobacco-free than tobacco-derived nicotine vaping products (AOR=2.2, 95% CI 1.1 to 4.5, p=0.04); infrequent vapers were more willing to pay more for tobacco-free nicotine vaping products (AOR=1.1, 95% CI 1.03 to 1.17, p=0.002).ConclusionTobacco-free nicotine marketing message may prompt the transition to and promote a price premium for such products. With the proliferation of products in the market, comprehensive regulation of emerging synthetic vaping products is needed.