Using Television to Change Stereotypes
Using Television to Change Stereotypes
复制标题
利用电视改变刻板印象
DOI：
10.1300/j293v02n01_06
复制
发表时间：
1983
期刊：
影响因子：
--
通讯作者：
Jerome Johnston
中科院分区：
文献类型：
--
作者：
Jerome Johnston
对疾病和健康的陈规定型观念在心理健康方面发挥作用。电视可以用来改变刻板印象吗？对公共广播公司旨在改变性别角色陈规定型观念的儿童系列节目（Freeslyle）的评价提供了证据，证明在某些条件下它是可以做到的。当26个一刻钟的节目在教室里观看和讨论，9-12岁的男性和女性在他们的信念和态度，对儿童和成人的性行为适当的大的变化。其中许多影响在9个月后仍然很明显。当这些节目在教室里观看而没有后续讨论时，显著的效果要少得多。对于那些在家里观看节目的人来说，效果更少，而且仅限于最重的观众。然而，这两种类型的单纯观看都与所需方向的变化有关，即使运动在统计学上并不显著。自由式的实验是有益的那些有兴趣在资金或设计一个电视连续剧，以改变立体声。
Stereotypes of illness and health play a role in mental health. Can television be used to alter stereotypes? An evaluation of a PBS children's series (Freeslyle) designed to change sex-role stereotypes provides evidence that it can under certain conditions. When 26 quarter-hour programs were viewed and discussed in a classroom setting, 9-12 year old males and females made large changes in their beliefs and attitudes regarding sex-appropriate behavior of children and adults. Many of these effects were still in evidence nine months later. When the programs were viewed in a classroom with no follow-up discussion, there were many fewer significant effects. For those who viewed the shows at home, effects were fewer yet and limited to the heaviest viewers. However, both types of mere viewing were associated with change in the desired direction, even when the movement was not statistically significant. The Freestyle experiment is instructive to those interested in funding or designing a TV series to change stere...